Gillette order button
Nexolink Order Button for Gillette Razor Blades
- Client: Manufacturer Nexolink and end customer Procter & Gamble in USA
- Website: https://us.pg.com
- IoT application: Connected order button for automatic reordering of razor blades
- Wireless technology used: GSM in Europe
- Frequency range: 900, 1800 MHz
- Type of antennas: GSM antenna integrated into circuit board
- Task: Development of a cost-effective IoT order button for the mass market
- Solution: Integration of GSM module, development of the complete circuit board and antenna on 2-layer board
- Special feature: Retail price of only 19 euros including VAT, razor blades and holder
The Nexolink order button for Gillette razor blades was a pioneering project in the field of IoT for consumer goods. Nexolink set new standards for connected products in the mass market. The challenge lay in combining IoT functionality with a low price. Through clever engineering, it was possible to offer a full-fledged GSM IoT device for only 19 euros. Keys to success were:
- Integration of the GSM antenna into the circuit board
- Use of a cost-effective 2-layer circuit board
- Execution of the code directly on the GSM module
With over 21,000 units produced per year, the concept proved successful. The order button simplified the reordering of razor blades to the push of a button. Availability in supermarkets and web shops made the product accessible to a wide customer base. This was an important step towards integrating IoT technology into consumers’ everyday lives. The Nexolink order button shows that innovative IoT solutions can also be successful for price-sensitive consumer goods. It paved the way for further connected products in the mass market.
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